SPIF SPACE:
NEO TOKYO COLLECTION
COMPREHENSIVE BRANDING BUILD-OUT
PRODUCT
PROMOTION
RETAIL
PRODUCT
The first step was to create a line of products inspired by the “Neo Tokyo” theme, with inspirations in cyberpunk, anime, and in particular, the manga/film Akira.
2. PROMOTION
To really maximize the look & feel of the products in the public eye, I oversaw the creative direction of - and worked personally on - the promotional materials ranging from photoshoots, video shoots, and online/print media.
3. RETAIL
The final implementation, along with the online release, was to create a physical booth/retail environment for trade shows and conventions. This solidified the branding of the collection, and provided a consistent experience for customers from start to finish.
The “RAMEN STAND” setup was used to promote the NEO TOKYO COLLECTION
By imitating a street stall in Japan, and complete with laminated menus, customers were able to browse the collection, physically interact with the product, and be left with a big impression. All while fitting into tiny space (sometimes as small as a 6’ table!)
