HAVE A NICE DAY!
ありがとう!
HAVE A NICE DAY! ありがとう!
This branding project covers everything from ideation, iteration and concepts, moves to logos, illustrations, and assets, and goes all the way through to implementation, marketing, and a fully fleshed-out retail experience. Here’s everything that went into making the fictional SPIF SPACE INCONVENIENT STORE a reality!
THE IDEA
Concepts begin coming together, and ideas are compiled into both organized databases (Notion, Figma) and internal communication channels for further ideation and brainstorming with the creative team. Deadlines are discussed, and timetables and calendars are set up to keep everyone on-task. All of the above are organic, and able to be amended & updated by the team to ensure that everyone is on the same page toward a common goal.
2. ARTWORK
This project required the full suite of illustrations, vector graphics, logos, typography & layouts, and the full gamut of artistic expertise.
3. PACKAGING
The packaging was crucial in cultivating a sense of awe & wonder for the customer, both for the in-person and the online experience. Even more than the products themselves, the colors, imagery, typography, and layout design really came into play here to strike a balance between something recognizable yet novel. I worked meticulously with the creative dept. to ensure all files were print-ready, and communication with manufacturers was clear.
4. ACTIVATION
With all the pieces in place, we were ready to set up the in-person activation of the SPIF SPACE INCONVENIENT STORE. The stars of the show (the products and packaging) were bolstered by the attention to detail in the aesthetics. Backdrops were printed, rugs were custom-made, and the hand-made touches of written-on signage really tied the space together. Additionally, multiple configurations were accommodated for, as the shop had to be able to fit a variety of space requirements.
5. THE ONLINE STORE & BEYOND
With the successful launch of the SPIF SPACE INCONVENIENT STORE at pop-up locations across the U.S., it was time to co-launch all the products online as well. Although the look and feel are a little different on the Shopify webstore with the SPIF brand having an overarching more “street” aesthetic, all the items produced and packaged for this particular branding project were consistently marketed with appropriate ads and social media posts. And just like in person, the product packaging helped to bring some of that bodega magic into the comfort of the customer(s)’ own home(s).
